More information has been found on the group of five heading up the line of iPhone-waiters in NY. It turns out that they're with a group called TheWhoFarm, an environmental collective seeking publicity to further their mission of persuading the next President of the U.S. to transform the 17-acre lawn of the White House into an organic farm.

　　So yeah. They're basically hippies.

　　“We’re here to restore the edible landscape,” says Daniel Bowman Simon, leader and spokesperson for the group. “We want to bring seeds of change back to the White House.”

　　To spread their mission, they hope to break a new record for the longest amount of time waiting in line to buy something. While they do seem to be excited (at least a little bit) to be getting the shiny new iPhones next week, their primary objective is to promote awareness of sustainability, affordable housing, energy security, locally-grown food (they're eating lots of apples this week, har har), and “eating right,” says Simon, “especially our leaders.”